CEO + Founder

Whitney Mitchell

Whitney is a natural leader with a knack for creating something out of nothing. She’s held senior marketing leadership roles at Kroll, Cycling Sports Group, and Brazen Technologies where she’s launched dozens of products and services, recruited and mentored teams, built and managed tech stacks, and developed the mission, vision, brand identity, and lead gen programs from the ground up.

Whitney hails from the land of blue turf as a Boise State University alumna. She has undertaken advanced coursework in the MBA program at Syracuse University and also holds a Master’s in International Relations from the same institution.

Growing a consulting agency like Beacon Digital from one to 50+ requires persistent focus and a positive mindset. Whitney's achievements with Beacon Digital have been recognized with its inclusion on the Inc 5000 list of America's fastest-growing private companies in both 2022 and 2023. Additionally, in 2023, she was honored with the 'CUSE50 Alumni Entrepreneur Award, celebrating Beacon Digital as one of the 50 fastest-growing businesses owned or led by Syracuse University Alumni.

Whitney loves to bring joy to others’ lives through a team culture that includes the occasional home-baked goods and office dogs like her own mini-Aussie, Huckleberry. Her hands-on experience in every role Beacon offers, from graphic designer to operations to web developer, means she’s not afraid to roll up her sleeves and dig in when it comes to helping Beacon’s clients build the future of business.

Whitney is an executive member of Pavilion, an international community of sales, marketing, client success, and RevOps leaders from the world’s fastest-growing companies. Together, they teach new skills, forge meaningful connections, and help companies grow. A lifelong learner, she thrives on creating the big-picture strategy while also executing technical details of digital marketing. Whitney is a self-described obsessive people pleaser who loves to find a way to say “yes” in order to help others, be they clients or team members.

When she’s not in the office, you’ll find Whitney:

  • Hiking with her Mini Aussie, Huckleberry
  • Taking a pottery class
  • Cruising the neighborhood on her electric Vespa
  • Sipping a Chianti with friends 
  • Hitting the ski slopes in Sun Valley
Certifications
  • Salesforce.com, Certified Administrator
  • HubSpot, Certified Content Marketer
  • HubSpot, Certified Email Marketing Consultant
  • HubSpot, Certified Growth-Driven Design
  • HubSpot, Certified Inbound Marketing Consultant
  • BrightEdge, Certified SEO Consultant
  • HubSpot, Certified Agency Partner
  • HubSpot, Certified COS Designer
  • Google, Certified Google Analytics Partner
  • Salesforce.com, Certified Pardot Marketing Consultant
Top Skills
  • Digital Advertising
  • Email Marketing
  • Marketing Strategy
  • Search Engine Optimization
  • Social Media Marketing
  • Website Design & User Experience
Little Known Facts

Whitney is a fair-weather skier, a casual cyclist, a wine-enthusiast, and a rusty French speaker. Her mini Aussie, Huckleberry, is an all-weather hiker, a frisbee-enthusiast, and a burgeoning agility champion.

Articles by Whitney