John serves as a marketing strategist at Beacon Digital Marketing. In this role he works with clients to plan marketing strategy and then evaluate the performance of marketing campaigns.
John began his career in advertising working at two New York Agencies- Young & Rubicam and then Saatchi & Saatchi. He worked on Procter & Gamble’s Ivory and Cascade Soap brands as well as Hanes Hosiery. Since then, John has worked in diverse marketing roles including client-side brand manager and marketing director, and digital marketing agency owner. His marketing work has included consumer brands like Stainmaster Carpet and Hershey’s, B2B assignments in SaaS and building products, and work directing digital marketing operations in the media industry.
John has a BA in English from Middlebury College and he completed a graduate certificate program in Strategic Management at Georgetown University. John recently moved to the Washington Heights neighborhood of Manhattan with his wife and dog.
- Google, Display Advertising
- Google, Certified Google Analytics Partner
- Google, Search Ads
- Marketing Strategy
- Marketing Analytics
Little Known Facts
After college John spent three months traveling in Kenya. John served on the board of the Lancaster Osteopathic Health Foundation working on improving behavioral health for children. He can recite portions of Canterbury Tales in Middle English.