Sr. Content Strategist
Kyle is part of Beacon Digital's content team, managing web, search, social and email for clients. He also crafts and optimizes blog posts, plans and concepts creative advertising content, and manages organic social channels to promote content strategies.
Most recently, Kyle created and executed marketing and branding strategies at the National Collegiate Athletic Association (NCAA) in Indianapolis, where he was also the lead producer of a large cache of marketing, explainer and profile videos. He has extensive marketing and communications experience within the sports industry and higher education, as well as print and digital media. His writing has been published in award-winning B2B magazines, large daily metro newspapers and digital publications.
Kyle holds a bachelor’s degree in political science from the University of Rochester, as well as a master’s in magazine, newspaper and online journalism from the S.I. Newhouse School of Public Communications at Syracuse University. He regrets abandoning his first business venture: selling homegrown kale to restaurants in historic Saratoga Springs.
- AMA, Digital Marketing Certificate
- Brand Awareness
- Content Marketing
- Emotional Storytelling
- Video Strategy
- Video Production
Little Known Facts
At the start of the century, Kyle was certified to operate a forklift and a pallet jack. And he taught a vinyl fence building workshop.