Sr. Manager, Paid Media
As the Senior Manager of Paid Media, Kirsten manages the strategy, execution, deliverables and analysis of all paid media campaigns for clients, working in close cooperation with Beacon’s Director of Demand Generation and paid media associates. In addition, she completes monthly reporting and in-depth analysis of paid media for clients, participates on client calls that includes leading training, presenting strategic deliverables and reviewing reporting. With the agency’s Director of Demand Generation, she formalizes processes, product/service descriptions and any other key areas of paid media management.
Kirsten graduated from Concordia College in Moorhead, MN with a BA in Business Management. She has over 10 years of experience working in a marketing agency setting; has held positions in both traditional and digital marketing; and managed multiple client accounts to provide digital marketing services that include digital marketing strategy, reporting, insights and recommendations. On top of that, she has years of experience managing her own team of interns, digital marketing specialists and designers.
- Google, Adwords Search
- Google, Display Advertising
- HubSpot, Marketing Software Certified
- HubSpot, Certified Agency Partner
- Google, Certified Google Analytics Partner
- Account Management
- Content Marketing
- Google Adwords
- Google Analytics
- Social Media Advertising