Director, Performance Marketing
Ryan Allen
What He Does Best
Ryan Allen is a skilled Director of Performance Marketing who expertly orchestrates go-to-market strategies, focusing on driving high-growth SaaS companies to new heights. His proficiency in formulating strategic objectives and conducting comprehensive business and financial analyses, such as LTV:CAC modeling and sales funnel optimization, has been crucial in navigating the paid media service team to success.
Ryan collaborates internally with departments like creative, video, and MarTech, as well as the executive team, to streamline processes, ensuring the continuous success of the paid media department.
Origin Story
Emerging from the lively state of Texas, Ryan has amassed a rich tapestry of experience, having worked with various technology companies and professional services firms. His journey, characterized by a steadfast commitment to strategic planning and execution in paid media, ensures that companies not only reach but also deeply connect with their target audiences through meticulously crafted and executed strategies.
Ryan graduated with a Bachelor of Arts in Music from Berklee College of Music. He further enriched his academic profile with a Master of Arts in English from Lamar University, weaving a narrative of analytical prowess and creative flair in his professional journey.
Certifications
- Google, Adwords Search
- Google, Search Ads
- Google, Google Analytics Individual Qualification (GAIQ)
- Google, Ads Display
Top Skills
- Account Management
- B2B Lead Generation
- LinkedIn Advertising
- Programmatic Digital Advertising
Follow Along
Little Known Facts
I’m a trained saxophonist and have played and toured with numerous Austin-based soul and funk bands over the years. Love everything Boston sports, and in my spare time you’ll often find me watching a Red Sox or Patriots game. Theatre nerd who loves to go to all the Broadway shows when they tour through Texas
