Director, Performance Marketing
Ryan Allen
Ryan is Director of the Paid Media service team at Beacon, where he brings together exceptional execution of go-to-market strategies for high-growth SaaS companies. For Beacon’s clients, he determines strategic objectives, and conducts business and financial analysis, including LTV:CAC modeling, sales funnel optimization, ROI forecasting, monitoring, and revenue reporting. He collaborates across creative, video, and martech departments and with the executive team to develop internal processes and resources for the paid media department’s continued growth and success. Ryan hails from the great state of Texas, where has worked for a variety of technology companies and professional services firms.
Certifications
- Google, Adwords Search
- Google, Search Ads
- Google, Google Analytics Individual Qualification (GAIQ)
- Google, Ads Display
Top Skills
- Account Management
- B2B Lead Generation
- LinkedIn Advertising
- Programmatic Digital Advertising
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Little Known Facts
Ryan is a trained saxophonist and has played and toured with numerous Austin-based soul and funk bands over the years.
